Welcome to the blog of Steve Steffen Last update: Jan 28th 2024


A video game about taking photos of stars. 

Invisible intersections:
Connecting seemingly un-related disciplines.

Why does everything look the same? 
User journey through buying nicotine gum. 

Revenge of the nerds:
How does subculture connects demographics? 

Invisible Intersections: Connecting the disconnected.
Last Update: Mon Mar 4th 2024

What is Design, what is this article

Helvetica and Parkades
Bullet hell patterns and graphic design of secure features
The Hardcore scene and RC enthusiasts. (Hobbies and Cultural Niche)

A. Preface

In this article, I use a broad design framework to talk about how design can bridge concepts, people and disciplines.

From the outside, design may just be shapes on a page. On the inside, design is the system that determines which shapes go on which pages, or how a page is shaped, or which information tells the page which shape to be. In other words, design spans the broad big picture and creates rhythm for the pieces falling into place. It’s not much different from art, but we look at design in a dry climate. An objective climate, that lasts for at least a moment. Regardless of project or brief, design has two main goals. Reduce complexity, and communicate clearly. 

Study 1: Helvetica and Parkades
What does a font and a parking garage have in common? Nothing. And everything.
Helvetica is similar to parkades in the way that they are both responses to modernism, and products of their environment. Both are designed to reflect their situations. This means that for Helvetica, it could be letting the messaging and imagery of the ad shine, and for a parkade it could be letting the driver know how full or empty it is.